High Pressure Processing (HPP)

The Healthiest Way to Juice

And We’ve Done It Since Day One

At Homegrown Juice, we’re proud pioneers of High Pressure Processing (HPP)—the world’s leading technology for producing safe, raw, and incredibly delicious juices without compromising on taste or nutrition. We’ve used this process since 2013 to deliver New Zealand’s best-tasting and healthiest juices—and that’s exactly why we exist.

Why HPP Makes All the Difference

Unlike conventional heat-based pasteurisation, HPP is a cold pressure method that uses extreme pressure (not heat) to safely preserve juice. This kills harmful bacteria, yeasts, and moulds—with minimal impact on vitamins, minerals, or flavour.

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Industrial food-processing machine with stainless steel body and blue conveyor on white background

Here’s what makes HPP better:

  • Preserves Nutrition: Keeps the vitamins, enzymes and antioxidants intact.
  • Superior Taste: No cooked flavour—just raw, fruit taste.
  • Safe & Natural: No preservatives or additives needed.

We Set the Standard for Juice in New Zealand

Market Leader (Source: AC Nielsen)

Homegrown Juice holds the largest share of the NZ chilled juice market.

Exported Across the Region

Proudly served throughout Asia and the Pacific.

Preferred by Airlines

Enjoyed in Business Class throughout a number of worldclass airlines.

Recognised for Quality

A new benchmark in New Zealand juice production—pure, raw, and pressure-protected.

Black X mark on a white background

What’s the Alternative?

Most other juice brands in NZ use thermal pasteurisation (heat treatment), which:

  • Destroys delicate nutrients
  • Alters the natural taste
  • Often requires added preservatives or concentrates
Homegrown Juice is different. We never compromise on quality or flavour—because you deserve better.

Safe. Delicious. Naturally.

At Homegrown, we believe Kiwis should have access to the healthiest and best-tasting juice in the world. That’s why we invested in HPP technology from the start—and continue to lead the way today.

Experience the Homegrown difference in every drop.